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Partnership

Strategic Customer Acquisition Campaigns Microsites

Organisation

Wema Bank

Organisation

Lead Product Designer

Timeline

2024 - 2025

Impact & Outcome

>16+

Over 16 impactful partnerships

>5+

Recurring partnerships

>500k+ NTB

Growth in “New to Bank” customers.

Over 9 months, the Partnership team initiated strategic collaborations with various external organizations. I led design initiatives on mobile-responsive Microsites, that would facilitate seamless customer onboarding and account creation for attendees of sponsored events.

—Here's a glimpse of how they brought us a step closer to the bank’s goal.

Hired 5.0

HIRED is a talent employability and speed interview event for job seekers and the employers who need them. It is an unpaid event for talents aimed at solving the employability gap in Nigeria and providing an opportunity for talents to get a first leg into an organization's recruiting process not only as entry level candidates but at all tiers of the workplace.

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Eko Fiesta

Eko Fiesta is Lagos’ biggest cultural and entertainment festival, designed to showcase African creativity, music, and lifestyle.. The multi-day event brings together artists, comedians, DJs, and vendors, alongside thousands of attendees from across Nigeria and the diaspora.

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Fashion Souk

The Fashion Souk is not just about showcasing your creativity and products, it is also a great networking and sales opportunity.

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Enterprise For Youth In Agriculture (EIYA)

EIYA (Enterprise for Youth in Agriculture) is a flagship initiative of Soilless Farm Lab, powered by the Mastercard Foundation under the Young Africa Works Strategy.

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Driving Access to Financial Inclusion for Microentrepreneurs

DAFIM (Driving Access to Financial Inclusion for Microentrepreneurs) is a national financial inclusion program targeted at empowering 60,000 underserved microentrepreneurs across various states in Nigeria which are Lagos, Abuja, Kaduna, Kano, Akwa-ibom, Anambra and Cross-rivers.

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SheCan Conference 6.0 — She Can Do More

The SheCan Conference, officially known as the SheCan Do More Conference, is an annual empowerment event hosted by SheCan Nigeria. It’s a dynamic platform that inspires, equips, and connects women and girls across Nigeria—encouraging them to break barriers and realize their full potential.

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MOWA X SARA

The MOWA-SARA Accelerator Program is a transformative initiative designed to empower Nigerian women by equipping them with vital vocational skills, business knowledge, and market access. This initiative also plays a key role in closing the gender gap in entrepreneurship, fostering a more inclusive society and contributing to broader economic development.

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Lagos Leather Fair (LLF)

he LLF Accelerator is a 4- to 6-week structured program designed to equip emerging leather entrepreneurs with the tools they need to succeed. The program provides essential skills, mentorship, access to funding, and exposure to key industry players.

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Ekiti State Empowerment Program For MSMEs

The Ekiti State MSME Empowerment Program is a partnership between Wema Bank and the Ekiti State Ministry of Wealth Creation and Employment to train and empower 100,000 micro, small and medium-scale enterprises (MSMEs) that are operating within Ekiti State.

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The Work Process

I worked in an Agile Scrum team and the development process were in sprints, broken down based on the Job to be done. The whole process was not linear and sometimes I had to skip an aspect if it doesn’t relate to the particular PBI I’m working on.